Digital media content is a vital form of communication and marketing that companies can use to communicate with their target audience. The Bachelor of Digital Media provides opportunities for students to explore modern digital communication trends and technologies, including various digital media theories, standards, and technologies, and learn how to use these media tools to meet any challenges in today’s media environments. Students will explore different aspects of digital media and gain strong knowledge, including theoretical and practical industry-based understanding.

This program is delivered online, focusing strongly on theories, skills, and ideas through theoretical and practical approaches to digital media challenges and solutions. Students will be assessed by individual and assignments.

Careers

• Digital Media Professional
• Audience Researcher
• Digital Communication Specialist
• Digital Media Designer
• Digital Media Producer
• Media Industry Specialist
• Media Planner
• Digital Communications Adviser

Program Learning Outcomes

The Bachelor of Digital Media gives students the capabilities and technical skills for a career in the digital media industry. Students will learn about:

• Apply strategies to improve digital media plans and projects.
• Demonstrate a professional level of written and verbal communication skills.
• Demonstrate required knowledge and skills of technologies related to digital media.
• Analyze multicultural consumers on media design trends.
• Demonstrate understanding of digital video production, motion graphics, digital audio production, web content design, and Animation.
• Use critical thinking to solve industry-related challenges in real-world media.
• Implement their understanding of the digital media foundations to apply the storytelling concepts to create effective digital communication.
• Demonstrate technical skills in digital media to apply principles of planning, analysis, and design of digital media projects.