Digital media content is a vital form of communication and marketing that companies can use to communicate with their target audience. The Bachelor of Digital Media provides opportunities for students to explore modern digital communication trends and technologies, including various digital media theories, standards, and technologies, and learn how to use these media tools to meet any challenges in today’s media environments. Students will explore different aspects of digital media and gain strong knowledge, including theoretical and practical industry-based understanding.
This program is delivered online, focusing strongly on theories, skills, and ideas through theoretical and practical approaches to digital media challenges and solutions. Students will be assessed by individual and assignments.
The Bachelor of Digital Media gives students the capabilities and technical skills for a career in the digital media industry. Students will learn about:
Code | Term 1 | Prerequisites | |
ENG101 | English Language 1 | 5 | |
DGM110 | Introduction to Media and Communication | 3 | |
DGM113 | Introduction to Digital Media | 3 | |
MGM111 | Principles of Management | 3 | |
Term 2 | |||
ENG102 | English Language 2 | 5 | |
DGM121 | The History of Communication | 3 | |
DGM124 | Introduction to Advertising | 3 | |
PMG101 | Foundations of Project Management | 3 | |
Term 3 | |||
DGM131 | Introduction to Social Media | 3 | DGM110 |
DGM136 | Theories of Mass Communication | 3 | DGM110 |
CMM201 | Communication Skills | 3 | |
MGM112 | Introduction to Economics | 3 | |
Term 4 | |||
DGM211 | Consumer Behaviour | 3 | DGM110 |
DGM214 | Digital Photography | 3 | DGM113 |
ENG201 | Business English | 3 | |
STA201 | Probability and Statistics | 4 | |
Term 5 | |||
DGM221 | Brand Experience | 3 | DGM110 |
DGM227 | Screenwriting | 3 | DGM124 |
ITC202 | Internet and Information Technology | 3 | |
MGM303 | Entrepreneurship | 3 | |
Term 6 | |||
DGM232 | Advertising Strategies | 3 | DGM124 |
DGM235 | Digital Journalism | 3 | DGM110 |
DGM238 | Creativity & Innovation | 3 | DGM113 |
MGM204 | Principles of Marketing | 3 | |
Term 7 | |||
DGM312 | Digital Media Analysis and Design | 4 | DGM113 |
DGM315 | Digital Broadcasting | 3 | DGM110 |
DGM318 | Visual Communication | 3 | DGM136 |
MGM333 | Introduction to Research Methods | 3 | |
Term 8 | |||
DGM322 | Digital Media Account Management | 3 | DGM113 |
DGM325 | Video Production | 3 | DGM110 |
DGM326 | Animation Theory | 3 | DGM110 |
MGM227 | Principles of Accounting | 3 | |
Term 9 | |||
DGM332 | Strategic Media Planning | 3 | DGM110 |
DGM333 | Sales and Negotiation | 3 | |
DGM336 | Motion Graphics | 3 | DGM326 |
MGM237 | Introduction to Finance | 3 | |
Term 10 | |||
DGM412 | International Communication | 3 | DGM136 |
DGM414 | Digital Media Ethics, Law, and Internet Policy | 3 | DGM110 |
MGM243 | Human Resource Management | 3 | |
DGM461 | Degital Media Final Project | 3 |