Master of Digital Marketing

About Program

The Master of Digital Marketing at Everyone’s Smart University is designed to address the need for more digital marketing experts in the business world. Through rigorous academic study, students will develop many critical and analytical skills. Student will gain a comprehensive understanding of current marketing strategies, methods, tools, and be able to cope with various challenges by utilizing a unique set of analytical and problem-solving skills.

This program will allow you to explore many aspects of digital marketing including digital consumer behaviour, digital marketing strategy, analytics, applications, branding, social media marketing, and communication among others.


Program Learning Outcomes

Upon the completion of the Master of Digital Marketing program, students will be able to:

  • Analyze critical strategic issues using complex strategic information and determine which technology will be most effective in supporting the digital marketing strategy under different situations and environments.
  • Provide a comprehensive understanding of many consumer behavior concepts, models, and theories in the context of digital marketing.
  • Determine digital marketing technologies that are currently available and emerging.
  • Identify and demonstrate analytical, critical, and creative thinking in evaluating marketing communication contexts.
  • Develop an understanding of research methodologies and analytics, including the collection of data and many analysis techniques necessary for digital marketing.
  • Develop an understanding of brand components, brand positioning, and the role of brand values in constructing a compelling brand message.


Since more and more companies are realizing the benefits of having an online presence, digital marketing is becoming increasingly important, resulting in more job opportunities. Some of the best careers in digital marketing are:

  • Social Media Manager
  • Content Writer/Copywriter
  • Content Strategist
  • SEO Specialist
  • Branding Expert
  • Email Marketing Specialist
  • Digital Marketing Manager
  • Data analyst
  • Product Marketing Specialist

Degree Requirements

To obtain a master’s degree in Digital Marketing, the student must complete at least 30 credit hours upon graduation. The student must be aware of the current requirements and must always consult with his/her advisor regarding his/her progress toward completing the program.

Code Course Title Credit Hours
1ST Term
MKT 711 Digital Marketing Strategy 3
RSC 701 Research Methods 3
MKT 713 Digital Consumer Behavior 3
2ND Term
MKT 720 Digital Marketing Applications 3
DGM 721 Social Media Management 3
DGM 726 Digital Leadership 3
MKT 728 Integrated Marketing Communication Design 3
3RD Term
MKT 631 Digital Analytics 3
MKT 733 Brand Management 3
MKT 761 Final Project 3
1200 $ for each term

In cooperation with MIDOCEAN University