The Master of Digital Marketing at Everyone’s Smart University is designed to address the need for more digital marketing experts in the business world. Through rigorous academic study, students will develop many critical and analytical skills. Student will gain a comprehensive understanding of current marketing strategies, methods, tools, and be able to cope with various challenges by utilizing a unique set of analytical and problem-solving skills.
This program will allow you to explore many aspects of digital marketing including digital consumer behaviour, digital marketing strategy, analytics, applications, branding, social media marketing, and communication among others.
Upon the completion of the Master of Digital Marketing program, students will be able to:
Digital marketing is becoming increasingly important,since more and more companies realizing the benefits of online presence, this situation result in more job opportunities. Some of the best careers in digital marketing are:
To obtain a master’s degree in Digital Marketing, the student must complete at least 30 credit hours upon graduation. The student must be aware of the current requirements and must always consult with his/her advisor regarding his/her progress toward completing the program.
Code | Course Title | Credit Hours |
1ST Term | ||
MKT711 | Digital Marketing Strategies | 3 |
RSC701 | Research Methods | 3 |
MKT713 | Digital Consumer Behavior | 3 |
2ND Term | ||
MKT720 | Digital Marketing Applications | 3 |
DGM721 | Social Media Management | 3 |
DGM726 | Digital Leadership | 3 |
MKT728 | Integrated Marketing Communication Design | 3 |
3RD Term | ||
MKT631 | Digital Analytics | 3 |
MKT733 | Brand Management | 3 |
MKT761 | Final Project | 3 |